Most people are too distracted and are primarily looking to be entertained. To be entertained one needs an entertainer who is responsible for making you laugh. It is known today that when someone genuinely laughs, the brain uses two main chemicals or compounds: endorphins and dopamine. Apparently, the release of endorphins and other opioid peptides increase our pain tolerance and affects our emotions therefore generates the arousal of pleasurable feelings. In short, the person laughing experiences some sort of euphoria during those moments. In addition, endorphins secretion also releases sex hormones and enhances our immune response. I learned that dopamine "plays important roles in executive functions, motor control, motivation, arousal, reinforcement, and reward, as well as lower-level functions including lactation, sexual gratification, and nausea." (Ref: https://en.wikipedia.org/wiki/Dopamine)
Back in the days, there were caravans of entertainers and clowns traveling from town to town to perform their tricks. Most adults can remember circus performances that drew significant crowds and were written about in newspapers for months. The advent of Television, the internet, and smartphone technologies have put those ambulant clowns out of business.
Just look around and observe, you will quickly notice that the type of activities that draw people in masses have elements of entertainment. There is pretty much nothing today on earth that is not at least entertainment in part . Whether it is sport, politics, churches, funerals, so-called news, comedies, and others have some elements of entertainment carefully embedded in their delivery explaining why they draw people in masses. It is nearly impossible to find a home without a Television or a person without a smartphone. These are powerful tools for entertainers to deliver their tricks and the gateway for individuals to consume in masses. In this social context, the power breakers no longer refer to individuals as people but simply as consumers, yet no one finds this reference repulsive and repugnant.
The positive reinforcement from associating pleasures w